Sorority Shop

At Sorority Shop, I serve as the in-house Graphic Designer supporting the company's e-commerce, product development, and marketing initiatives. My role spanned across product photography, Amazon and Shopify content creation, branding, digital marketing assets, and licensed product design. I was responsible for developing visual content that supported product launches, maintained brand consistency, and enhanced the online customer experience across multiple sales channels. In addition to executing creative projects, I collaborated with stakeholders throughout the design process, contributed to brand expansion efforts, and provided guidance to an intern on creative best practices.

A Wicked Holiday: Black Friday Sale Case Study

Marketing Campaign ( B2C )

This is one of my favorite campaigns!

Expanding the Brand

To support the goal of reaching a broader audience, I was tasked with developing original logo concepts for Fraternity Shop, College Shop Designs, and City Shop Designs. The concepts below were created to support the expansion of product lines representing 26 National Panhellenic Conference sororities, fraternities, and Divine Nine organizations.

Fraternity Shop Branding Guidelines