Sorority Shop

Sorority Shop is an e‑commerce brand focused on apparel and accessories for sorority members across the U.S. I redesigned and rebuilt their online shopping experience to improve usability, strengthen brand identity, and increase conversion rates. The final product is a modern, mobile‑first storefront that better reflects the brand’s personality and supports scalable growth.

Sorority Shop Website - Before (2024)

Problem: Layout is outdated, overwhelming for the consumer, friction in user experience

Sorority Shop Website - After (current layout as of 2026)

Solution: Updated layout, smooth user experience, more modern design, added first time sign up discount to get more subscriptions

My honorable mentions for website banners

2026 - Valentine's Day!

2026 Back to School Web Banner for Kappa Alpha Theta- AI assisted

2026 Back to School Web Banner for Zeta Phi Beta - AI assisted

A Wicked Holiday: Black Friday Sale Marketing Campaign ( B2C )

This is one of my favorite campaigns!

Expanding the Brand

To support the goal of reaching a broader audience, I was tasked with developing original logo concepts for Fraternity Shop, College Shop Designs, and City Shop Designs. The concepts below were created to support the expansion of product lines representing 26 National Panhellenic Conference sororities, fraternities, and Divine Nine organizations.

Fraternity Shop Branding Guidelines