SORORITY SHOP

At Sorority Shop, I serve as an in-house Brand and Marketing Designer supporting the company's e-commerce, product development, and marketing initiatives. My role spans across product photography, Amazon and Shopify content creation, branding, digital marketing assets, and licensed product design. I am responsible for developing visual content that supported product launches, maintained brand consistency, and enhanced the online customer experience across multiple sales channels. In addition to executing creative projects, I collaborate with stakeholders throughout the design process, contribute to brand expansion efforts, and provided guidance to an intern on creative best practices.

Sorority Shop Website - Before (2024)

Problem: Layout is outdated, overwhelming for the consumer, friction in user experience

Sorority Shop Website - After (current layout as of 2026)

Solution: Updated layout, smooth user experience, more modern design, added first time sign up discount to get more subscriptions

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